The path for Jeremy Lin in the NBA has been dissected intensively especially over the course of his break-out season last year. At the forefront of his efforts on court were notable sponsorship deals off the court as brands looked to utilize his Taiwanese background to appeal to a massive Asian market. Among the brands able to put Lin’s pen to paper were Swedish automotive brand, Volvo. Starring in “The Unexpected Ones,” the short half-minute spot details Lin’s own views on his rise in the NBA as he gets behind the wheel of the XC60.
data-text=”Jeremy Lin Stars in his First Volvo Ad” data-url=”http://themachinenetwork.com/2012/10/jeremy-lin-stars-in-his-first-volvo-ad/”
data-via=”" >
Anthony Marx has years of experience in online marketing and attended Washington Irving School of the Arts in New York, where he developed a creative mind for music, fashion and entertainment. He later attended Full Sail University in Orlando Florida, to study Internet Marketing where he discovered his passion in film and marketing. His blogs are informative and promotes awareness through a diverse network of online communities worldwide.
![Kanye West Unveils Yeezus Artwork [PHOTO]](http://www.themachinenetwork.com/images/kanye-west-reveals-the-cover-art-for-yeezus-1-50x50.jpg)
