The partnership between Kanye West and adidas is getting an upgrade.
The company has announced the rap superstar’s Yeezy collection is expanding to include new designs and more.
“These past two years adidas and YEEZY have given a glimpse into our future,” Kanye West told AllHipHop.com in a statement released today (June 29).
“This partnership illustrates that anyone with a dream can dream without limitations,” Kanye West added.
The Germany-based sportswear maker released a statement about the new “adidas + KANYE WEST” collaboration:
Together with Kanye West, a dedicated adidas team will lead the development and creation of all YEEZY products. Led from adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Further, adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.