Apple Debuts Cinematic iPhone 7 and Apple Watch Series 2 Commercials

Just last week Apple unveiled a teaser commercial for its latest iPhone7 which took a dark and opposite route from the usual branding we’ve come to expect. Well now Apple is back with a new set of commercials which follow in suit to its traditional tiny works of art, debuting the cinematic iPhone 7 and Apple Watch Series 2 visuals.

Designed to show off the new iPhone 7 capabilities, the spot highlights the phone’s low-light powers, water-resistance, and durability, while also showcasing Apple Watch’s sports capabilities. Take a look at the slick commercials below which feel more like short films.

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