Romeo Santos became the second latino artist to hit 1 billion views on YouTube with his video “Propuesta Indecente,” from his 2014 project Formula Vol 2.
According to Billboard, the “King of Bachata” reached the milestone at the end of June with the track which features Mexican singer and actress Eiza González.
The hit video was watched over 1 million times per day and peaked at over 1.7 million views per day as reported by YouTube.
The artist also currently claims the 8th spot on this week’s YouTube Global Top 100 Music Charts.
Romeo Santos made headlines in early June when he was named as CEO of Roc Nation Latino, a new branch added to Jay-Z’s Roc Nation brand.
The Latin division will focus on developing Latino artists globally and help the brand expand into a new lucrative market.
Santos is certainly excited about his new opportunity and feels that it is a great fit.
“They have a certain reach that I clearly could benefit from,” Romeo Santos said. “And dealing with Jay Z, who is an artist himself, that’s great. I’ve always idolized Jay. We both come from the ‘hood, and he gets it.”